Athens MLK Jr. Parade and Music Fest 2025
January 20, 2025 @ 2:00 pm - 6:00 pm
Athens Anti-Discrimination Movement and UGAMA Announce 2025 Annual MLK Jr. Day Parade and Music Fest
Theme: “The Time is Always Right to Do What is Right” – Dr. Martin Luther King, Jr.
Athens, GA – The Athens Anti-Discrimination Movement (AADM) and United Group of Artists Music Association (UGAMA) proudly present the 2025 Annual Athens MLK Jr. Day Parade and Music Fest, honoring the legacy of Dr. Martin Luther King, Jr. This vibrant and inspiring community event will take place on Monday, January 20, 2025, at 3:00 PM in downtown Athens, Georgia.
This year’s theme, “The Time is Always Right to Do What is Right”, encapsulates Dr. King’s enduring message of justice, unity, and action. AADM and UGAMA invite individuals, schools, nonprofits, and organizations from Athens and surrounding counties—Barrow, Jackson, Oconee, Madison, and beyond—to join this celebration of equality, diversity, and community through music, art, and civic engagement.
What’s New for 2025: Social Justice Awards & Gala
As part of this year’s festivities, AADM will host a pre-event, the Social Justice Awards and Gala, on Thursday, January 16, 2025, from 6:00–9:00 PM. This elegant evening will honor AADM supporters, including individuals and organizations that have made remarkable contributions to justice, equality, and community empowerment.
2025 Athens MLK Jr. Day Parade and Music Fest Details:
- Time:
- 12:00 PM: Vendor Setup & Check-in (must be completed by 2:00 PM) at Morton Theater, 195 W. Washington St, Athens, GA 30601
- 2:00 PM: Parade Participant Check-in/Line Up
- 3:00 PM: Parade and Festivities Begins at Hull Street
- Parade Guidelines:
- Participants must walk in groups of five or more.
- Signage reflecting the theme or promoting positive messages and causes is encouraged.
- Vehicles-Floats no more that 3 per group or additional fee’s required
- Activities & Entertainment:
- Family-friendly activities and live performances
- A special screening of the AADM documentary “Changing the Narrative: Stories of Black and Minority Entrepreneurs”
How to Get Involved:
Participants, including schools, churches, dance teams, nonprofits, and other community groups, are encouraged to join the celebration. Vendors are also invited to showcase their goods and services during the event.
To register as a participant, or to become a vendor, please visit use the form below:
About AADM and UGAMA:
The Athens Anti-Discrimination Movement (AADM) works to advance Dr. King’s vision of equality, advocating for social justice, economic empowerment, and opportunity for all. United Group of Artists Music Association (UGAMA) specializes in live urban entertainment and concerts, using music and the arts to foster awareness and inspire change.
Join us as we celebrate the legacy of Dr. Martin Luther King, Jr., unite our community, and embrace the call to action: “The time is always right to do what is right.”